The European smartphone market noticed its first quarter with constructive progress in Q1 following twelve consecutive quarters of declines in smartphone shipments. In accordance with the newest Canalys report, 33.1 million smartphones have been shipped in Europe throughout the January 1 – March 31 interval which represents a 2% year-on-year progress. This was additionally the quarter with the best recorded share of premium units (priced ≥$800), accounting for 32% of all shipments.
Samsung secured the highest spot with a 37% market share due to sturdy demand for its Galaxy S24 collection. Samsung’s flagship S-series accounted for 4.3 million shipments in Europe which is a 58% enhance in comparison with the identical time final 12 months.
Apple got here in second with a 22% market share whereas boasting the highest two best-selling telephones – iPhone 15 Professional Max which offered 2.6 million items and iPhone 15 Professional which accounted for 1.6 million shipments. Xiaomi got here in third place with a 16% market share due to sturdy demand for funds units just like the Redmi 13C (1.2M) and Redmi Notice 13 4G (1.1M).
Motorola shipped 2.1 million items and took 6% of the market whereas Honor had 1 million shipments and three% market share. Wanting forward, Canalys analysts predict 1% progress for the rest of the 12 months.